DIOR FEMME NOEL Campaign 2020
During the last days of September, Christian Dior contacted us through Nomint (our representation agency). They wanted to commission us in order to create a Christmas story. A celebrating short spot that would express DIOR’s wishes for this year’s “special” Christmas Season and present the new product collection in a unique way.
But first-thing-first. Have a look at the spot below and share your best Christmas wishes.
In March 2020 during the first lockdown, Christian Dior presented its latest female collection during a special event in the region of Puglia in South Italy, homeland of Maria Grazia, brand’s Executive creative director.
“During this period, I sought to give collective efforts a new dimension. Despite the disadvantages of distance, bringing a different perspective to our daily lives has given us strength and imagination,”
says Maria Grazia Chiuri.
Italy had already been beaten by Covid-19 so in order to support Maria Grazia’s home place, DIOR created such an amazing event with references on the History of the Region of Puglia, the traditions of the place and of course the nature elements of the beautiful mediteranian climate.
This was the main keystone that we used to create our story.
This was the keystone that we used to create our story!
We also used Puglia for our main inspiration by exploring all the incredible spirits, taste legends and traditions of the region. We, as Greeks, found all those incredible elements so familiar and magical that inspired us a lot.
We imagined the little spot as a journey from the past to the presence, from history to magic, from legends to fairytales, from Puglia to Dior’s Maison in Paris and from there to the world.
We used as references, the traditional houses of the region of Puglia, Tarantela and pizzica traditions, spiders and magical deers, mythology through Minerva Goddess, nature through meditaranian olive trees.